Sweden to lead the world in digital TV

Informa Media Group estimates that there will be 30.7 million digital TV households in Europe this year, and projects that the UK will claim the greatest share of this market with over 10.8 million. Informa projects over 60 million more households will gain digital TV in the region over the coming years to hit 97.1 million digital TV households by the end of 2010. Informa notes that by 2010, over 97 million digital TV households in Europe will translate into 41% of all TV households in the area with digital TV. Informa notes that in the UK, 66% of TV households will be digital while 81% of TV households in Sweden, 70% of TV households in Switzerland and 60% of TV households in the Netherlands will be digital.