According to TNS Media, US advertising market grew 9.8% in 2004, attracting more than $141 billion. Spending in all segments of the advertising market increased, except national spot radio, which experienced a 0.7% spending decline. Internet and outdoor advertising grew substantially, by 21.4% and 20.1% respectively.
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Advertising spending by media, 2004 vs. 2003 |
| Media | 2004, mln $ | 2003, mln $ | Change, % |
| | | | |
| Newspapers (local) | $24,555.50 | $23,018.50 | 6.70% |
| Network TV | $22,522.40 | $20,340.60 | 10.70% |
| Consumer magazines | $21,292.20 | $19,145.90 | 11.20% |
| Spot TV | $17,305.40 | $15,499.20 | 11.70% |
| Cable TV | $14,248.80 | $12,521.60 | 13.80% |
| Internet | $7,441.50 | $6,131.90 | 21.40% |
| Local radio | $7,330.50 | $7,250.40 | 1.10% |
| B-to-b magazines | $5,214.10 | $5,125.60 | 1.70% |
| Syndication - national | $3,930.90 | $3,395.80 | 15.80% |
| Hispanic media | $3,888.60 | $3,713.80 | 4.70% |
| National newspapers | $3,255.20 | $3,053.10 | 6.60% |
| Outdoor | $3,213.00 | $2,674.40 | 20.10% |
| National spot radio | $2,616.50 | $2,635.20 | -0.70% |
| Sunday magazines | $1,497.40 | $1,383.80 | 8.20% |
| Fsi's | $1,391.60 | $1,317.20 | 5.60% |
| Network radio | $1,027.80 | $1,000.70 | 2.70% |
| Local magazines | $360.20 | $325.40 | 10.70% |
| Total | $141,091.70 | $128,533.00 | 9.80% |
| Source: TNS Media |
