Veeam, a supplier of backup, recovery and availability solutions for X86-based virtual server environment, is currently presenting its first user conference, VeeamON 2014. The company, a player in the large backup and recovery software market, wants to recast itself as the premier "Data Center Availability" solution supplier.
After enjoying a spirited conversation with Doug Hazelman, VP, Product Strategy, and Chief Evangelist, I believe that I understand the company's vision. I also expect to comment on a few software announcements the company will make later in the conference. For now, however, I'd like to examine the company's current product capabilities, packages for different market segments, and vision for the future.
Veeam is a supplier of products that address the following business needs:
The data that is backed up by Veeam's product can be stored on site or off site in a cloud service provider's data center.
The company currently offers several packages to tailor the capabilities of its backup and recovery software to different market segments, including the following:
The catch phrase for VeeamON 2014 is "The World's Premier Data Center Availability Event." This is a key indicator of where the company wants to go and how it would like to be perceived.
One thing is clear: Veeam wants out of the backup and recovery market, where it competes with quite a large number of players. It is trying to reposition itself as offering "data center availability" rather than merely backup. To that end, it is focusing its attention on trying to recast itself and the market so that it is in a category of one.
It's a worthy goal and, from some viewpoints, is something within the company's reach.
While I appreciate the articulation of a grand vision and a company trying to reposition itself to clear a way for future growth, it is important to look at where they are and what they currently offer. That, after all, is the foundation of the company's future efforts.
So, it is clear that the company is playing its best cards and declaring that it is in a new game, one that others aren't playing. If we look at the company's products and services as of today, they are one of a large number of companies offering the ability to backup applications and data and recover them when needed. The key differentiator, Veeam would say, is that their product was designed to execute in a virtual machine environment.
While I might be missing something, it seems to me that VMware, Microsoft, Symantec, IBM Tivoli and Dell offer products that not only can backup data from executing virtual machines, but go on to support other computing environments.
One thing that is really important for me to add is that when I speak with the company's customers, I only hear accolades about the performance, reliability and how cost effective Veeam's software is in use. I also hear how simple the software is to set up and actually use. So while it is clear that the company has a ways to go before it can actually realize the vision it is articulating at VeeamON 2014, it starts this journey on the foundation of a well-received product family and a growing community.