A confident VMware chief executive Paul Maritz today laughed off
attempts by Microsoft staff to conduct a guerrilla marketing
campaign at VMware's annual worldwide conference in Las Vegas.
Microsoft, which last week announced the forthcoming release of
Hyper-V, a direct challenge to VMware's dominance in software
virtualisation, employed spruikers to hand out one dollar poker
chips to VMworld attendees as they arrived on day one of the
On the poker chips was written: "Looking for your best bet? You
won't find it with VMware", and a Web address pointing to
comparisons of Microsoft's Hyper-V with VMware's flagship ESX
product at www.vmwarecostswaytoomuch.com.
Maritz, who claims to be an old hand at such marketing efforts
himself, said he was flattered by Microsoft's efforts. Guerilla
marketing campaigns, he said, was "what the follower does, not
what the leader does".
"You do that when you're a distant second trying to get
attention," he said. "It's an indirect form of flattery to us:
the fact the great and mighty Microsoft is forced to come down here
and dish out chochkas [a Yiddish term for cheap souvenirs] to our
customers as they come in."
"When Microsoft says software costs too much, I don't give a
..." said Maritz, pausing. "Well, I make no comment."
Brett Winterford travelled to VMworld as a guest of VMware.