New York-based data and analytics firm Engagement Labs has released its TotalSocial ranking of the top consumer electronics brands in the US, based on social influence.
Social influence does not cover only online consumer conversations. This analysis also combines offline, face-to-face conversations. The data is combined with predictive analytics to increase ROI and revenue for brands.
Ranked at No. 1 is Sony's PlayStation, which has benefitted from the enormous popularity of the game Fortnite: Battle Royale. This jumped up to the No. 1 spot as its online sentiment increased.
This score indicates consumers are talking positively about the brand in social media. Over 125 million people worldwide are playing Fortnite: Battle Royale, and the game is the top-grossing title on consoles, according to SuperData Arcade.
According to the report, parent company Apple lost its the top spot, falling to No. 4.
Although its massive sub-brands such as iPhone and iPad did not break into the top 10, together the company's brands do dominate consumer conversations -- even though they do not have brand social pages.
However, if all of Apple's brands were combined into a single score, the parent brand - the first publicly traded company to reach $1 trillion in value -- would easily dominate the No. 1 position.
Bose jumped five spots to fifth in the rankings. The brand's noise-cancelling headphones have received rave reviews, and its newly released noise-masking sleepbuds appear to be following the same trajectory.