Enterprise ripe for green disruption, Samsung VP says
When it comes to adopting green technology, the enterprise is ready for a "disruptive" approach to innovation, said Jim Elliott, vice president of memory marketing at Samsung Semiconductor.In a presentation yesterday at the Time Warner Center in New York City, Elliott explained that the industry is in need of a "holistic," rather than "incremental" approach, and detailed the myriad limits businesses face in manufacturing and adopting green technology.