Predictions 2020: Automation strike teams and services rise to fend off a paradox
Read the top three predictions for the automation market from Forrester Research analyst Chris Gardner.
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Predictions 2020: Privacy and data ethics bring marketing to the boardroom
Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. Read our top privacy predictions.
Predictions 2020: This time, cyberattacks get personal
Read the top three cybersecurity predictions for 2020 from Forrester Research analyst Jeff Pollard.
Another CMP gets swallowed up (Percolate, By Seismic), and what it means to you
The acquisition improves Seismic’s position with marketers, who Forrester predicts will take on a more active role in overseeing sales enablement in 2020.
President Xi calls for a strong development of blockchain in China: What’s next?
President Xi’s recent instructions on blockchain also show that the Chinese government and relevant institutions are embracing new technology trends at a very rapid pace. After AI, China has great ambitions for blockchain technologies.
Channel automation becomes table stakes for partnership success
Automate manual processes and adopt human-centric approaches to drive channel scale.
10 things smartphone makers should do to compete with Apple
Smartphone manufacturers have less control over their own success. Find out what 10 things their future success will depend on.
Extending cybersecurity awareness of the third-party ecosystem
This year’s NCSAM theme of “Own IT. Secure IT. Protect IT.” is a powerful call to action for ownership and accountability. However, many heeding this call won’t think about how it also extends to the vast and growing network of third-party relationships. Why? For most organizations, third parties complicate cybersecurity risk management.
Predictions 2020: Uncertainty equals opportunity for the CIO
In 2020, CIOs at leading firms will help their firms turn uncertainty into opportunity by transforming customer and employee experiences.
Predictions 2020: Potential energy becomes real change
Forces ranging from consumer values to automation to security will shape the business landscape in the year ahead. Leaders will be challenged to anticipate change and adapt.
Google claims quantum supremacy, IBM says 'nope' -- unpacking what’s important
Google says an advanced computer has achieved "quantum supremacy" for the first time, surpassing the performance of conventional devices.
The European tech market will slow in 2020 after a decent 2019
European tech markets will experience slowing growth in 2020, according to Forrester's latest forecast for the European tech market as a whole and for tech markets in the eight largest countries.
Make your email marketing sing this holiday season
Find out how to make email marketing work the very best in Q4.
Ransomware: The nightmare before Cyber Monday
Ransomware attacks are on the rise compared to last year.
Browser-based attacks, our customers, and us
While some browser-based attacks such as web skimming steal customer data and thus victimize both the organization and the users, other attacks leverage an organization's website to attack the customers or to attack another organization entirely.
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