Retail displays transform transactions and markets
I was invited to a Microsoft forum on advanced retail display technology last week and came away with a strange sense that, although the future is going to look a lot like BladeRunner's stifling advertising environment, it could also be useful and powerful for the customer, not just the advertiser. We have to think about how to display information in a way that is important to purchase decision-making, not just try to tell people why they should buy, buy, buy!