The importance of rolling out local but planning global for startups
In today's connected world, don't restrict your customer base to a specific region, but also don't spread yourself out too thin. 'Think glocal' is the mantra for startups today.
Latest Posts
Importance of product-market fit for your startups
Before starting up, finding your product-market fit first is key. Identifying your customer, figuring out a right approach, and then creating the right product to fit your market is a great strategy for startup success.
India startup sees niche in presentation tool for mobile roadwarriors
A Bangalore-based startup Deck.in has built a "mobile-first" app called Deck that makes it easier for users without design skills to create good looking presentations.
How to decide whether to be a freelancer or an entrepreneur
Being an entrepreneur or a freelancer is a choice facing many people. At the end of the day, some of the key things that separate them are their approaches towards getting the job done, building a vision, and scaling their venture.
3 tips to optimize customer acquisition for startups
One of the toughest tasks as an entrepreneur is to master the art of customer acquisition. Some tips on helping startups acquire customers better.
SaaS startups can reduce churn with better customer success
Businesses can no longer sell a product or service and move on. No matter if it is subscription, utility, freemium or any other kind of pay as you go model, companies earn a lot more keeping a customer as a revenue stream.
Appiterate redefines A/B testing for mobile app developers
With a core team that has a strong mobile background, this Indian startup aims to make iterating on apps as easy and painless as for web with the world's first WYSIWYG editor for A/B testing.
LeadSquared simplifies CRM for startups and SMEs
This Bangalore-based startup helps businesses capture leads across the social web, which enables startups and SMEs to track, manage, engage, and follow up the leads until closure.
Nanobi Analytics builds analytics app store in India
The Bangalore-based startup says it has built the first analytics app store, theanalyticstree, that has predefined domain and content rich analytic apps to provide customized analytics to SMBs and enterprises.
Customer focus to drive India tech market in 2014
Forrester predicts India's tech spending next year will be driven by a strong customer focus.
Importance of growth hacking for startups
Growth hacking techniques such as social campaigns, content marketing, CRM automation, and influencer targeting have helped startups succeed much better than traditional marketing.
Why working for startups is worth it
Despite the numerous challenges of working for a startup, simple things such as hands-on learning, flexibility, drive to build something great, and the insane energy is what makes working for startups worth it.
Airwoot drives real-time customer support via social channels
The Delhi-based startup touts a powerful semantic engine which filters and classifies social media mentions to help brands manage their online reputation management real-time.
Blume ventures helps build early stage startups in India
Blume ventures, an angel and seed fund venture from Mumbai focuses on the large need for institutional pre-series A capital in India and helps growth for early stage startups.
5 tips for entrepreneurs on how to choose between product or service
As an entrepreneur with multiple startup ideas, an eternal question is whether to pursue a product or service. Factors to consider include identifying the problem, scalability, margins, errors and finances.