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You can now buy Roku-branded TVs exclusively at Best Buy

It's the first time Roku has sold its own television hardware in addition to its streaming boxes.
Written by Jason Cipriani, Contributing Writer
Roku Plus Series TV at home

In January, Roku announced the company would soon begin selling its own Roku-branded TVs, joining hardware partners like TCL and Hisense in the competitive TV market. 

That day has come. Starting Thursday, March 9, you can now visit your local Best Buy store or visit BestBuy.com to buy a Roku TV. That's right, Roku's TVs are a Best Buy exclusive.

Also: The best Roku TVs and players 

If you didn't catch the CES 2023 announcement, here's a quick rundown of what to expect from the two different Roku TV lines, the Roku Select and Roku Plus series. 

Roku TV models sizes and sizes

The Roku Select series will be the more affordable line, with sizes ranging from 24 inches to 75 inches, with a mix of 4K and 1080p models. The Roku Plus series will span from 55 inches to 75 inches, all 4K options. The Plus series also boasts a better 4K picture quality, thanks to using a QLED panel, offering better colors and brightness when compared to the Select models. 

The Plus series also supports 4K Dolby Vision, automatic brightness, local dimming, and improved Wi-Fi performance thanks to Wi-Fi 6 integration. 

Also: The best TVs you can buy right now

The Roku Select 4K and Roku Plus series both come with Roku's Voice Remote Pro, allowing you to use hand-free commands, a lost remote finder feature, programmable shortcut buttons, and a rechargeable battery. The Roku Select HD models will come with Roku's standard Voice Remote. 

Finally, you'll be able to connect a pair of Bluetooth headphones or earbuds directly to the TV for private listening. That's in addition to the standard private listening feature that Roku's remote already comes with. 

Best Buy currently lists the 65-inch Plus Series at $799, while the 65-inch Select Series is $599. Overall, prices range from $149 to $1,199 across the entire lineup

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