As marketing preparations come to the fore for the holiday season, which information is most helpful to consumers when they are shopping, and what strategies do marketers deploy for the holidays?
Latest from Eileen Brown
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Millennials are influenced by a mix of brand and product attributes, so brands need to use different tactics to reach and engage them.
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There is a growing majority of online shoppers this holiday season, as website traffic skyrocketed during COVID-19, with the most fervent shoppers leading the change toward mobile-first.
We are demanding more from our online shopping with free shipping and same-day delivery -- all from the comfort of our couches.
Voice calls, video and messaging help us stay more connected during lockdown.
New technology allows creative communities to crack down on licensing violations across the internet and stop the use of unlicensed images across content. But what do professionals really know about licensing agreements?