Business
17. Red Flag: No knockout
Don King Productions, which promotes boxers and fightsaround the world, needed a Web site with a user-friendly home page, postings on boxers and upcoming bouts, andlistings of upcoming events. Sounds easy, but when the company handed the project to a one-man Web firm, it gota proverbial punch in the face.
![zd-defaultauthor-nora-isaacs.jpg](https://www.zdnet.com/a/img/resize/4f5d5250543c62c0ae2c57be81669d99c289c811/2014/12/04/341acbb0-7b6e-11e4-9a74-d4ae52e95e57/zd-defaultauthor-nora-isaacs.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
![Don King Productions](/shared/media/consult2 - don king productions red flag.gif)
Lessons Learned: Do your homework. "You really need to be careful about who is selling themselves to you," says Don King Productions' Greg Fritz. "From now on, until we can see the proof . . . we're not impressed."
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16. Broad appeal |