Business
95% of users hate pop-ups, 69% use pop-up blockers
Usability guru Jakob Nielsen presents findings of research done by Yahoo! and eBay in regards to the most common site annoynaces.
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Usability guru Jakob Nielsen presents findings of research done by Yahoo! and eBay in regards to the most common site annoynaces. It's hardly a surprise that pop-ups, slowness and various gimmicks to enforce users clicking on the ads rated at the top of the annoyances list.
Design Element | Users Answering "Very Negatively" or "Negatively" |
---|---|
Pops-up in front of your window | 95% |
Loads slowly | 94% |
Tries to trick you into clicking on it | 94% |
Does not have a "Close" button | 93% |
Covers what you are trying to see | 93% |
Doesn't say what it is for | 92% |
Moves content around | 92% |
Occupies most of the page | 90% |
Blinks on and off | 87% |
Floats across the screen | 79% |
Automatically plays sound | 79% |
Source: Nielsen Norman Group |