Innovation
A grave approach to PR
Passed on from the Gamespot guys, who got it in return to a request to the internal PR of a very well-known online search company:""I've forwarded your response to the chap who deals with that part of our PR. He's at a funeral today, but has his BlackBerrry with him and so should get back to you shortly.
![rupert-goodwins.jpg](https://www.zdnet.com/a/img/resize/e619cfffd4c10b5e90fd9c308bfdde1ef1ba19ed/2014/07/22/183563f6-1174-11e4-9732-00505685119a/rupert-goodwins.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
Passed on from the Gamespot guys, who got it in return to a request to the internal PR of a very well-known online search company:
""I've forwarded your response to the chap who deals with that part of our PR. He's at a funeral today, but has his BlackBerrry with him and so should get back to you shortly.""
Clearly, a good day to bury bad news.