Facebook announced on Friday that former Google-ite David Fischer, would be joining their team. Though Fischer is leaving a company that is known for moving fast, he was the Vice President of Global Online Sales & Operations, he will not see any slowing of pace with his new position. His new title will read “VP of Advertising and Global Operations.”
He’ll certainly have his work cut out for him. In February Facebook was still discussing plans for its own currency. The company announced a partnership with the currency transaction giant- PayPal- at that time and also mentioned that this new system of online, site-specific money would be made available to non-PayPal users with one of a wide variety of credit cards, paying in one of any of the fifteen accepted currencies, or via mobile payment. This last option comes as a result of another partnership with a recent start-up company called Zong that specializes in payments made via mobile phone. The PayPal collaboration has already been put to good use as Facebook advertisers are offered this option as a way to pay for their racked up ad expenses.
There are many rumors roaming the headlines about Fischer’s new employer. New privacy policies, ways to link to friends on third-party websites, and changes to tagging options for photos are among those concepts that are being discussed by Facebook and further hypothesized about by bloggers and journalists.
Where the company will go from there, one can only guess, but one thing is for sure, Mr. Fischer is in for a wild ride as he joins the leader in social networking knowhow. Though, I don’t think he will have too much trouble advertising its strengths.