Here's a rhetorical question: If you're holding a seminar about the benefits of green technology strategy, should you really be giving away a gas card as one of the incentives to sign up? I thought not. For shame!
But, as Forrester Research points out in a new green IT research report, just because someone preaches green behavior or philosophies doesn't mean all their actions could be considered green.
Much of its "Green Attitudes" report is definitely encouraging: - About 60 percent of the Forrester survey pool of more than 5,400 respondents are concerned about the environment. - Close to half are concerned about global warming trends. - A large majority, about 85 percent, acknowledge that its up to them individually to help solve the problem.
And yet ... - Only 11 percent of this crew has recycled a television or personal computer, and only 7 percent has gone out and paid more for an energy-efficient appliance.
And here's an interesting finding: - Older, higher-income consumers tended to "act" greener than their younger counterparts. Methinks this might have something to do with home ownership and how people tend to think about rental properties, but I have no scientific evidence to cite as proof.
Here's a link to the whole Forrester report.