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Adobe adds iOS and PlayBook support to Flash Builder

Developers can now use the Adobe Flash Builder platform to develop applications for iOS devices, such as the iPad and iPhone, as well as the BlackBerry PlayBook tablet.Support for the devices — which was announced in April — in Flash Builder 4.

Developers can now use the Adobe Flash Builder platform to develop applications for iOS devices, such as the iPad and iPhone, as well as the BlackBerry PlayBook tablet.

Support for the devices — which was announced in April — in Flash Builder 4.5.1 allows developers to create apps for a variety of popular devices and platforms without needing to recode large amounts of the software.

"The reaction from developers to the new mobile capabilities in Flash Builder 4.5 and the Flex 4.5 framework has been absolutely fantastic," Ed Rowe, vice president of developer tooling at Adobe, said in a statement on Monday. "They are amazed by how easy it is to create great mobile apps for Android devices, BlackBerry PlayBook, iPhone and iPad."

Support for building apps for Android devices has been present since the release of Adobe Flash Builder 4.5 in April. The platform also allows the creation of web and desktop apps, as well as mobile.

Apps created using the tools can then be distributed directly via the Android Market, Apple App Store and BlackBerry App World.

Adobe Flash Builder 4.5.1 can be downloaded as a stand-alone product or as part of the Adobe Creative Suite 5.5 Web Premium or Master Collections.

In a separate announcement on Monday, Adobe launched the Digital Enterprise Platform for Customer Experience Management (CEM). The release aims to provide a number of socially-orientated marketing tools on a single platform.

"With this comprehensive offering for both marketing and IT, enterprises can now drive transformation of customer experiences for acquisition, retention and brand advocacy," a spokesperson said in a statement.

Some elements of the platform are available to access in beta form already, with general availability expected "in Fall 2011", other features are expected to be available in August, Adobe said.