Adobe goes corporate open source against Ogg Theora
The corporate nature of the Adobe effort is emphasized on this page, where it lists "plug-in partners" from the worlds of advertising, publishing, and analytics. Its goal is to drive the Adobe Flash platform. That means Adobe's Open Video Player, code-named Strobe.
That strategy is to co-opt the term open source, make it corporate, and maintain dominance of the future.
Microsoft is supporting Linux tools so Linux can live in a Windows world, and Adobe is delivering an open source project so that open source, as a concept, can live in its world of corporate media.
At stake in this case is the standard for video in HTML 5.0. The World Wide Web consortium has a bias in favor of royalty-free, open source standards. While the H.264 codec had market dominance, it had no open source street cred.
It has already achieved big success since HTML 5 stopped specifying Ogg Theora in June, meaning no codec is currently specified. Don't say no is a big step on the way to saying yes to H.264.
In the standards war open source is a necessary coating. We will now see whether open source is just that, a cloak on corporate ambition, or a true bottom-up phenomenon driven by communities like Ogg Theora.