Adobe adopts new focus areas and strategies to meet present challenges
KUALA LUMPUR, 21 July 2000 (MaxisNet)- Publishing solutions providers, Adobe Systems has `reinvented' itself to become a more solutions-focused company to meet the growing demand of the Web publishing market.
The company has identified new focus areas; namely print publishing, Web publishing, dynamic media (motion pictures), digital imaging and epaper. Its major focus at the moment will be the first two areas, respectively.
This year, Adobe will also focus on three strategies, namely to drive the market by offering more powerful and more flexible tools, to enable e-merchandising as the retail storefronts evolve into online storefronts, and to integrate paper with digital documents.
"Our concern is that our creative users are moving to the Web. As their publishing tools provider, we are moving along with them to provide reliable Web publishing tools," said Yvonne Sahnam-Chin, Adobe Systems South Asia marketing manager at a media briefing recently.
She said Adobe's business has been fueled by the Internet explosion. In the first half of the fiscal year 1999, Adobe's Internet-related business has contributed up to 34% to its revenue while its traditional market contributed the rest. "This year, we believe that the Web publishing market will grow even bigger, making that 34% a very tiny figure," she said optimistically.
Watch out for next two years
Asked how much bigger will it grow, Sahnam-Chin said that she doesn't have a direct answer but she insisted that there will be a very dramatic change in the Web publishing market landscape within the next two years.
She also corrected some notions that say the traditional publishing market will fade away with the rise of Internet publishing. "The truth is the traditional publishing market will stay here for good as it will always remain as the core business of the market," she said.
Meanwhile, Adobe's recent announcement of its new range of Web publishing products speaks volumes of its aggressive strategies into the Web publishing market.
According to its application specialist, Alan Rosenfeld, the products are developed with a cross-media strategy in mind to allow content creation and management, developed and executed in any medium.
"On top of that, the products maintain similar Adobe's looks and feels across the range to boost creativity with unlimited integration and transparency," Rosenfeld said. The new Adobe Web publishing products include Adobe Illustrator 9.0, Adobe LiveMotion, Adobe InDesign 1.5, Adobe GoLive 5.0 and Adobe Web Collection.