Adobe unveiled a bevy of updates to its Creative Cloud in a bid to save creative pros time and clicks via artificial intelligence and machine learning, set the stage for new mediums and span multiple screens to make Apple's iPad a go-to design device.
The company's barrage of announcements, launched at the Adobe Max 2018 conference, highlight Adobe's juggling act of catering to creative pros while connecting them to business leaders who increasing use the company for tracking and analytics. "Content velocity" is a core theme for Adobe this year.
Also: Best cloud services for small businesses CNET
Mala Sharma, vice president and general manager of Adobe's Creative Cloud unit, noted that 74 percent of creative pros spend more than 50 percent of their time on repetitive non-creative tasks. Adobe's Sensei AI technology aims to get creative pros to core tasks faster.
Adobe has added AI-powered features throughout its core applications such as Photoshop, which will take advantage of better specs on Apple's iPad, and Adobe XD, which is enabling voice app design. Adobe also previewed three new apps including Project Gemini, an effort to bring drawing to multiple screens, Aero for augmented reality design, and Photoshop CC on iPad.
Primers: What is AI? Everything you need to know about Artificial Intelligence | Machine learning? | Deep learning? |Artificial general intelligence?
A new app called Premiere Rush CC is designed to help video creators edit faster and get content out on social sites faster. Premiere Rush CC is a all-in-one cross device video editing app. Using Sensei, Adobe is simplifying color, editing and sound to enable faster editing.
Adobe also tied together in-app learning and a home screen that adapts to your apps and tasks and offers challenges. "You can get to the home screen at any point in the workflow," said Sharma.
Here are some highlights and images from the key updates.
Project Aero is designed to enable AR projects without knowledge of coding. Sharma noted that Aero will "know coding and AR authoring" and be a tool that "gets designers," who will be able to create with "no knowledge of coding."
In addition, Aero will be integrated with the Creative Cloud portfolio. "All Creative apps will be AR aware," said Sharma.
Project Gemini is aimed at adding multiple brushes and surfaces across screen. These tools will be optimized for touch and enable creative pros to hop screens.
Photoshop CC on the iPad is a revamped Photoshop built for touch and gestures. Photoshop on the iPad will be available in 2019.
The big strategy
While Creative Cloud is the headliner, Adobe's master plan is to connect its base of creative pros with real business metrics and marketing chiefs.
Creative Cloud is tied into Adobe's Experience Cloud. The two efforts by Adobe are geared toward speeding up content creation and design, collaborating with marketers and business leaders and keeping customers in the fold with new experiences.
Also: Amazon cloud lead shrinks as Microsoft Azure growth explodes TechRepublic
Core items on the Experience Cloud and Creative Cloud integrations include:
- Adobe Stock will be integrated into Experience Manager, a content management system. Marketers will be able to search, license and manage Adobe Stock assets.
- The company also said it is partnering with GoPro to spot trending content for users. GoPro will specialize in aerial, lifestyle, time-lapse and outdoor video footage.
- Experience Manager Assets and Adobe Dimension CC will be integrated for 3D content. Experience Manager Assets can have edited models, colors, weaves and materials that can be swapped into a 3D model.
- Adobe also made Adobe Advertising Cloud Creative available so marketers can use assets from Creative Cloud directly into Adobe Advertising Cloud.
Previous and related coverage:
Cloud computing: Here comes a major tipping point
Application spending has moved to the cloud fastest, but other areas of IT spending are catching up.
When supercomputing and AI meets the cloud
https://www.zdnet.com/article/supercomputing-and-ai-meets-the-cloud/Ireland is getting a new supercomputer; Penguin Computing CEO Tom Coull on how supercomputing is taking on some big computing challenges.
Adobe security update fixes a handful of critical bugs, ignores Flash Player
The light set of updates does not contain a single security patch for Flash, an unusual event for the company.
Together, Adobe and Magento go after SMBs and enterprise
With Adobe's acquisition of Magento complete, the companies roll out a new, key integration and products that bring commerce capabilities to companies of all sizes.
Related stories:
- Microsoft-Adobe's amazing partnership: Creating a new category?
- Adobe updates Document Cloud with collaborative PDF reviews
- Adobe launches AI Assist, weaves it through analytics, clouds
- Adobe brings new AI features to Experience platform
- Adobe buys Marketo for $4.75 billion
- Adobe beats Q3 earnings targets
Join Discussion for: Adobe's Creative Cloud overhaul infuses...