Doc Searls defines his position on blograking aka making money with, as opposed to because of blogs. I've been blogging for food for months now, and boy am I hungry. But I'm podcasting for air, and getting plenty of it, hot and otherwise. Sez Doc:
Whatever replaces advertising (as we've known it)is also essential to the prosperity of these new journals. Is it justgoing to be whatever Google and Yahoo and Blogads do? No. It will beall that and much more. (Like, for example, a way to voluntarily pay --even a small amount, micropayment style) for subscriptons to RSS feeds,just like we voluntarily pay for public radio and TV broadcasts.
All that and much more? You bet. Voluntarily pay--not if I'm already getting all the podcasts I can eat.