Amazon Kindle Black Friday sales up 4x compared to last year

Also, 'a lot of customers buying multiple Kindles.'
Written by Adrian Kingsley-Hughes, Senior Contributing Editor

It seems that Amazon's revamp of the Kindle line up has resulted in the company selling four times as many devices as compared to Black Friday 2010.


Eight weeks ago Amazon refreshed its Kindle line up of eBook readers, releasing the $79 Kindle, the $99 Kindle Touch, the $149 Kindle Touch 3G, and the most disruptive Kindle so far - the $199 Android-powered Kindle Fire.

As usual, Amazon isn't giving up any specific numbers, the best we get is this from Dave Limp, Vice President, Amazon Kindle:

"Even before the busy holiday shopping weekend, we'd already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Amazon.com. Black Friday was the best ever for the Kindle family - customers purchased 4X as many Kindle devices as they did last Black Friday - and last year was a great year."

Another interesting data point by Limp is this:

"In addition, we're seeing a lot of customers buying multiple Kindles - one for themselves and others as gifts - we expect this trend to continue on Cyber Monday and through the holiday shopping season."

People giving Kindles as gifts is important, because Amazon isn't just selling a second Kindle device, it's gaining another customer.

I've said it before, and I'll say it again, the Kindle Fire is going to be a bit hit over the holidays. That said, the Kindle Fire is going to cannibalize Android tablet sales, rather than iPad sales.

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