Amazon launches iPhone-optimized Kindle storefront
The new Kindle store site has a search box and several default ways to filter ebook content, including books by category, NY Times best sellers, Kindle top sellers, new & noteworthy, and recommendations for you. You can also access and change your 1-click settings and manage your account.
I still look forward to more functionality being added to the Kindle for iPhone application, but this is a good start in making content more readily available. It would be great to see the application integrate support for the store in the future as well.