The whole thing is fetchingly done. The casting is winning, the sentiment well delivered.
I wondered, though, where I'd seen something like this before. Recently, that is. Then it came to me. Just a few weeks ago, eBay in France presented the story of a daughter who used the site to buy simple things and repair her dad's precious camera, one that had been left to fester in an attic.
If anything, the eBay ad was more affecting because it didn't rest on schmaltzy laurels, but snipped the atmosphere with humor.
Still, there you have it. Amazon wants to spread joy this holiday season.
In its YouTube notes, Amazon declares,"Joy is something we make." The ad itself, indeed, insists that "Joy Is Made."
I wonder if every Amazon employee will agree with that this year.