AMD Memory officially launches with three lines of desktop RAM

Available in 2GB, 4GB, and 8GB versions, AMD Memory comprises the Entertainment, Performance, and Radeon Editions. As previously disclosed, the Entertainment module runs at 1333MHz, whereas the Performance memory runs at 1333MHz or 1600MHz. The Radeon Edition will run at 1866MHz; it also comes with a heat shield, which will be optional for the other lines. AMD says that the RAM has been tweaked using the company's OverDrive tool to optimize its performance with the company's processors.
Patriot Memory and VisionTek are supplying AMD with the modules, which will be available online at retailers like Amazon, Newegg, and TigerDirect. AMD Memory is not on sale yet, so there's no pricing info to share. More info can be found on AMD's website.
The question still to be determined for buyers: Is there any reason to buy AMD-branded RAM as opposed to any other manufacturers' desktop memory?
[Via Engadget]