"Producing the silicon isn't the difficult bit," said Richard Baker, regional marketing manager for AMD's PC products division. "If the chip isn't compatible with existing [PC systems], it has to be out for a long time to be a competitor and get acceptance from the customer base. At AMD we see PCs remaining in the x86 arena."
"There's been a spate of people entering the processor wars," Baker added. "But the bottom line is anything that opens up the PC industry is healthy. These are big guns. They've obviously got a lot of money, and good luck to them."
AMD can be contacted by telephone on 01276-803100.