Interwoven's workflow and templating solution lets American Airlines focus on enhancing customer communications and content.
Singapore - July 10, 2000 - Interwoven, Inc. (NASDAQ: IWOV), a provider of enterprise-class content management
software, recently announced that American Airlines (NYSE:AMR) has chosen Interwoven
to drive content across the entire AA.com
The e-commerce site, AA.com receives more than 350,000 visits on peak days and approximately 25 million page views
each month. American Airlines will take advantage of Interwoven's advanced workflow, templating, and scalability
to significantly streamline content delivery, providing 24x7 information to customers as the Web site expands and
offers new services.
Interwoven will help AA.com to provide AADVANTAGE members with relevant content based
on their individual preferences and draw upon the AADVANTAGE database to present special offers and news tailored
to each customer's interests.
Key features of Interwoven's solutions:
· Advanced workflow of Interwoven TeamSite, which streamlines the content management process and provides
more control over access to content and work areas. XML TeamSite Templating to separate content from the way it is presented, enabling contributors to focus
on the value of the content rather than its structure.
Ease of use, allowing anyone to use Interwoven TeamSite with minimal training.
Enterprise-scale architecture, providing the ability to support large volumes of content and high traffic.
Interwoven's open architecture, which integrates with other best-of-breed personalization technologies.
"With the powerful workflow and templating in Interwoven TeamSite, our publishing team will be able to focus
on content management - including the effectiveness and personalization of content we deliver - rather than creation
and structure," said Elizabeth Crandall, managing director of personalized marketing for American Airlines.
"And that translates to higher quality, and more relevant and timely content for our customers."
AA.com, is among the top travel sites on the Internet and is recognized as one of the largest e-commerce sites
(Media Metrix). AA.com provides news, information and specials that are personalized to passengers' preferred
airports, destinations and AAdvantage travel program partners.
In addition, the site offers customers quick, easy and convenient travel reservations, wireless access to flight
information via the Palm VII, online management of their AAdvantage Travel Awards Program accounts, and useful
features like graphical seat maps that let customers request their preferred seat selection online. For more information
Interwoven, Inc. (NASDAQ: IWOV) is a provider of content management software for the enterprise Web. Its flagship
product, TeamSite, controls the development, management and deployment of business-critical Web sites.
Interwoven solutions are based on an inclusive content architecture that empowers all content contributors and
leverages diverse Web assets including XML, Java, rich html, multimedia and database content. TeamSite is available
for the Sun Solaris operating system and Microsoft NT and Windows 2000 operating systems.