American, too, has been testing the new technology on some of its international flights. Easy to do, when they're not exactly full. The intention now, though, is to install these systems for all domestic flights.
Yet here was Rath's answer on being asked if the future of air travel is your phone and your face: "In the future, you may not even need your phone. Just literally facial recognition can get you through the airport."
I fancy one or two people will just literally feel uncomfortable about that.
It's all very well instituting COVID-19-inspired innovations such as touchless payment on board or QR codes that allow you to have a video chat with a customer service robot -- I'm sorry, I mean a real, live customer service person.
But when your face is your whole, your identity is surely disseminated even further and wider than it is now.
Ah, says, American. Please don't worry about that. All the data is completely disappeared from its systems within 24 hours.
"Oh, that's OK then," say customers who have lived a while.
Here is where your desperation to fly again meets your concerns about privacy. Do you even stop to think about any privacy risks if you can finally -- and, perhaps, safely -- get on a plane and disappear for a little while?
Well, when you've already had your whole body being intimately photographed by the X-Ray machine every time you fly, why worry about whether your face might be floating in some distant ether?
This is the future. You don't need to embrace it. It's far too busy embracing you, and never letting go.