After watching Microsoft's latest "It's a PC" ad I don't think I need to see any more to know how they go.
Here's the latest ad:
Here's what a Microsoft's "It's a PC" ad consists on:
- Someone (an actor) wants a computer.
- They have a vague idea of what they want (although not enough experience to know whether the product they pick actually delivers what they want).
- They have an upper price limit in mind.
- They go shopping in a bricks-and-mortar store.
- They look at a few systems.
- They take a peek at the Mac.
- They dismiss the Macs with a few off-hand remarks (in this ad it's "they're kinda popular with this age" - yeah, loads of kids roam around with MacBooks and MacBook Pros - and the classic "they're way more money, dude!").
- They end up buying a PC.
- They walk out of the store happy ...
... when do I get to go shopping?