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Innovation

Andrew McAfee & Enterprise 2.0 conference

A very busy week in San Francisco at the inaugural West coast Enterprise 2.0 conference, which has proved very successful so far.
Written by Oliver Marks, Contributor on

A very busy week in San Francisco at the inaugural West coast Enterprise 2.0 conference, which has proved very successful so far.

I'll write a longer post after the conclusion Thursday, but for now here's a brief video discussion between myself and Andrew McAfee about his new book, 'Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges' which is finally available, and the conference.

We discuss the strengths of the event - the evangelists and middle ranking employee success stories - but also note the need for impressing on senior 'C' suite decision makers in organizations the business value of these modern ideas and associated technologies.

My track with Sameer Patel this week 'Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies' is intended to assist employees with making the internal case for budget and resources to roll out collaboration initiatives, and has been well received.

It's going to be interesting to see how this fast moving space has changed and hopefully grown by the time the June 2010 event in Boston is held...

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