Movies join apps and books in Google's store...
Google has added films to the Android Market in the UK.
Along with books and apps, Android users can for the first time rent thousands of movies from the Android Market.
Offerings, which currently include Senna and The Green Lantern, are priced at either £2.49 or £3.49.
As is the case with renting films through Apple's iTunes, any movie will be available to start watching 30 days after it's purchased, and can be watched for 48 hours after the user first presses play.
Android film fans will need to use the Video app to get their movie fix on a smartphone.
For those who prefer a larger screen option, there's the option to logon to the Android Market website and rent from there.
Around half of the world's mobile phones now run on the Android operating system, the latest iteration of which – known as Ice Cream Sandwich – was released this week.