"Devices may only be distributed if all Google Applications [listed elsewhere in the agreement] ... are pre-installed on the Device." (MADA section 2.1)
"Unless otherwise approved by Google in writing ... Company will preload all Google Applications approved in the applicable Territory ... on each device." (MADA section 3.4(1))
"Google Phone-top Search and the Android Market Client icon must be placed at least on the panel immediately adjacent to the Default Home Screen; ... all other Google Applications will be placed no more than one level below the Phone Top" (MADA Section 3.4(2)-(3))
"Google Phone-top Search must be set as the default search provider for all Web search access points on the Device." (MADA Section 3.4(4))
Google's Network Location Provider service must be preloaded and the default. (MADA Section 3.8(c) — exceptions are provided for territories where Google NLP service is inadequate)
Edelman has been writing about Internet privacy issues for many years but, as he himself notes in his blog, he has some conflicts of interest. His disclosure: "I serve as a consultant to various companies that compete with Google. That work is ongoing and covers varied subjects, most commonly advertising fraud. I write on my own — not at the suggestion or request of any client, without approval or payment from any client."
Edelman continues with his interpretation of the legal and market implications of the document. He argues that the provisions tying Google's apps together help Google to expand into new markets and to keep competition out. For instance, it prevents a handset company from making a separate deal with another search engine or location service in exchange for top placement of them. It might give a Google app more prominence than another market leader. The handset company can choose to include other apps, but if they are sufficiently buried then they may seem like clutter to the user.
He also argues that the restrictions harm consumers by leaving handset companies with much less to sell: Since they can't sell top placement or default status to other app vendors, more of the cost of the phone will be borne by the customer.