It's only a couple of weeks ago that Neville Hobson introduced me to Animoto. Like he, I made the impulse upgrade to the then premium version. At $30 a year, it's a no brainer for the person who does the occasional presentation or just wants to spice up a blog post. What's the attraction? Animoto makes the grade for offering a service that turns people with zero artistic ability into animation rockstars with a combination of clever animation techniques and accompanying music tracks.
Then low and behold, today, Animoto goes commercial offering the business the licensing and quality assurances it needs for more professional styles of presentation. Pricing is in the 'petty cash/cab fare' range with a three month contract weighing in at $99 and a year at $249.
These are the kinds of service that any business can afford and which, when used carefully, will provide instant value.
The animation shown here is a mashup of photos I took of taxis in Copenhagen late last year with some dodgy music that was offered by Animoto.