App economy expected to be $120 billion in 2019 as small screen leads digital transformation efforts

App Annie's 2019 State of Mobile report has a bevy of factoids and projections enterprises need to consider as they take on their mobile and digital transformation strategies.
Written by Larry Dignan, Contributor

Consumers are expected to spend $120 billion in app stores in 2019, according to mobile data and analytics firm App Annie. That spending clip is expected to be 5x the growth rate of the global economy.

That takeaway highlights the promise and peril for a bevy of sectors as the small screen becomes the primary screen for most technology users.

App Annie's State of Mobile report for 2018 includes a bevy of stats that highlight mobile trends and what they mean for businesses. While gaming dominates usage on mobile, there are lessons for financial tech, media and other enterprises.

As a result, marketing tactics and business models are likely to change to account for mobile. For instance, App Annie estimates that 60 percent more apps will monetize through in-app advertising in 2019 as part of a broader user acquisition strategy.

App Annie

Among the key figures from the App Annie report:

App Annie
  • Global downloads of finance apps top 3.7 billion in 2018, up 90 percent from 2016. The average user checks their bank account on mobile nearly daily in 2018.
  • Dating apps are monetization machines led by Tinder, which grabbed the most consumer spending in 2018, 2017 and 2016.
  • Loyalty programs were a big tool to generate repeat orders via notifications and flash sales. 
App Annie
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