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Apple ad swings at Windows 7: 'Trust me, this time it's going to be different'

Just in time for today's Windows 7 launch comes a new Apple "Get a Mac" ad called "Broken Promises" swinging at the new operating system.
Written by Andrew Nusca, Contributor on

Just in time for today's Windows 7 launch comes a new Apple "Get a Mac" ad called "Broken Promises" swinging at the new operating system.

"Windows 7 is out, and it's not going to have any of the problems my last operating system had. Trust me!"

Replace Windows 7 with Vista, XP, Me, 98, 95 and even Windows 2, and you've got another pot-stirring ad spot.

Watch "Broken Promises" on Apple's site.

But that's not all -- there are two more ads that follow that spot. More, after the jump:

A second, called "Teeter Tottering," features a Windows XP user named Annie who is moving to a Mac for a "fresh start" and consumer satisfaction. The spot plays off the major headaches users will have upgrading from Windows XP to 7. Big line: "I could stick with what I know, but what I know is pain and frustration."

The third commercial, called "PC News," features PC as a news anchor speaking to an in-the-field reporter at the Windows 7 launch. The reporter interviews several excited customers, who again mention migration and Apple's No. 1 customer satisfaction.

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