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Apple: Best Whatever of the Decade, Year

The Fortune Brainstorm Tech blog offers a great list of Apple Bests around the Web, including Best CEO, Best Brand, Best Marketing and Best Advertising Campaign.
Written by David Morgenstern, Contributor on

The Fortune Brainstorm Tech blog offers a great list of Apple Bests around the Web, including Best CEO, Best Brand, Best Marketing and Best Advertising Campaign.

Philip Elmer-DeWitt compiled the list, which included honored Apple executives (not just Steve Jobs), products and company.

I enjoyed the analysis by Engadget's Nilay Patel on the 2001 releases of Mac OS X Public Beta and Microsoft Windows XP.

If you had found me right after I'd installed OS X Public Beta for the first time in 2001 and told me how dramatically the OS would change over the next decade, I'm not sure I would have believed you. There was a gigantic difference in feel between installing Windows XP and OS X Public Beta -- with XP you got that fun sense of having a whole new computer, fast and ready to take on whatever you could throw at it, while with OS X you just sort of stared at the huge icons and wondered, "Now what?" It was clear Apple had a lot of work left to do -- although by 10.3 or so I'd deleted my Classic partition and wasn't looking back.

But hold up: OS X 10.3 looks and feels dated by today's standards, while XP looks and feels like... XP. Where Apple did an fantastic job of relentlessly improving and iterating OS X over the past decade, Microsoft set the bar so high coming out of the gate that the biggest threat to Windows 7 is the installed base of XP users who are still happy with their machines. That's pretty amazing.

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