According to investment firm Kaufman Brothers, Apple could be getting ready to offer some of the deepest Black Friday discounts ever.
Analyst Shaw Wu, writing in a note to clients, thinks that while past Black Friday discounts have been in the region of 5%-10%, this year Apple might push the discounts out as far as 15%.
"We think there may be discounts of up to 15% this year on Macs, iPods and accessories. It is not clear to us if iPhone will see a discount as well."
The reason for these cuts? To draw people into the store to spend more ...
"We believe the reason retailers are willing to take a hit is due to the ability of Apple products to draw people into stores and the high likelihood that these customers will purchase high-margin accessories including cables, cases and speakers."
Let's take a look at what these kind of discounts would mean ...
In a little over a day now we'll see just how deep Apple's discounts are.
Note: Image updated to correct daft math error!