Apple briefs media execs on TV plans

Apple has reportedly briefed media giants about its TV plans, which revolve around voice technology, wireless streaming and handing off content from the TV to the iPad, iPhone and Mac.

According to the Wall Street Journal, Apple is briefing media executives on its plans. Apple has been expected to enter the TV market for years, but Walter Isaacson's biography of Steve Jobs quoted the Apple chief saying he finally cracked the code on TV.

Note that Apple isn't revealing detailed plans and still plays the TV plans close to the vest. However, the talks indicate that an Apple TV is likely to becoming sooner than later.

Among the key points described in the Journal report:

• Apple wants to stream media content and hand off to various devices.
• The Apple TV would be controlled by other Apple devices.
• A version of AirPlay would be the linchpin to this effort.

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