Apple iOS tops Android in reach: Will influx of tablets change the equation?
Apple's iOS has twice the reach of Android when the continuum of mobile devices---tablets, smartphones and mobile media players---are considered, according to comScore. A bevy of Android tablets may change that equation.
Apple's iOS has twice the reach of Android when the continuum of mobile devices---tablets, smartphones and mobile media players---are considered, according to comScore.
ComScore's report has a bevy on interesting details embedded in it. However, this reach calculation only serves as a notable benchmark. Since the army of Android tablets hasn't hit the market in full force yet, Apple has the field largely to itself. ComScore's data will be more interesting a few quarters from now---assuming an Android tablet can step up to the iPad plate and be competitive.
Among the key data points via comScore:
Apple's unduplicated audience reach with its iOS---iPad, iPhone, iPod touch---is 37.9 million users. Apple's iPhone installed base only slightly tops iPod Touches.
Of Apple's 37.9 million user audience only 4 million access iOS via more than one device.
Apple has 16.2 percent share of mobile subscribers.
Android's installed base is 23.8 million across smartphones and tablets---good for a 10.2 percent share of subscribers.
RIM smartphone customers are the second highest group of iPad owners. That fact represents a challenge and opportunity for the PlayBook. The challenge is that many BlackBerry owners will compare the PlayBook to the iPad---perhaps unfavorably. The good news is that more than 11 percent of BlackBerry owners haven't gone with the iPad. Those users are potential PlayBook owners.