Members of the international media were summoned last week for Tuesday's announcement, where the next-generation iPad would be officially unveiled in full for the first time. Also on deck are new MacBook notebooks, as well as OS X Mavericks, the company's latest desktop operating system.
During the keynote, the company's management, lead engineers, vice-presidents and key personnel dished out the latest numbers, from sales and shipments through to financials and other figures.
Here's what was said during the keynote:
9 million iPhones sold by the end of the first weekend of sales
200 million devices were running iOS 7, the latest mobile operating system, just five days after it was released in September
64 percent of all iOS devices running iOS 7 to date
20 million users listen to iTunes Radio
1 billion songs played on iTunes Radio — just in the U.S. alone
1 million apps on the Apple App Store
60 billion cumulative downloads on the Apple App Store
$13 billion paid out to developers by Apple since the App Store launched
170 million cumulative iPad sales to date
81 percent the iPad has in the overall tablet usage share
475,000 apps, designed specifically for iPad, available in the App Store