Apple sells 645,000 devices a day during Q2

Apple sold an incredible 645,000 devices on average each and every day over the 91 days of the financial quarter.
Written by Adrian Kingsley-Hughes, Senior Contributing Editor

On Tuesday, Apple announced its Q2 2012 financial results, and the information offers us a look at just what a sales powerhouse the Cupertino giant has become.

Individually, the numbers are staggering. Apple sold 35.1 million iPhones, 11.8 million iPads, 7.7 million iPods and 4 million Macs. This works out to an incredible 58.6 million devices sold over the 91 days of the financial quarter. To put that another way, it is nearly 645,000 devices a day, with over 385,000 of these being iPhones, and almost 130,000 of them iPads.

But if we take a deeper dive into the numbers, we can tease out some more eye-opening figures. For example, over a period spanning 42 quarters (Q1 2002---Q2 2012) Apple has sold 344.3 million iPods, but in a period spanning only 20 quarters (Q3 2007---Q2 2012) the company has sold 218.1 million iPhones.

iPad sales data also makes interesting reading. So far, Apple has sold 67 million iPads. It took the company 24 years to sell that many Macs, 5 years to sell that many iPhones and 3 years to sell that many iPhones.

Notice also how Apple has shifted to selling higher value devices, selling as many iPads -- which range in price from $399 for the iPad 2 to $829 for the 64GB Wi-Fi + 4G iPad 3 -- as it does iPods -- which range in price from $49 for the 2GB iPod shuffle to $399 for the 64GB iPod touch. The iPad and the iPhone are in many ways the 'new iPod', only a far more profitable iPod for Apple.

If we add Macs into the equation, they are barely a blip on the post-PC landscape. The chart below focuses on the period during which the iPhone has been available.

iPod sales may be declining, and Mac sales stagnant, but strong iPhone sales along with the iPad going from strength to strength means that Apple has nothing to worry about.

Apple has undoubtedly made the transition to being a true post-PC company.

Data sourcesApple.


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