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Apple TV expected to hit one million sales mark this week

Apple has a big expectation for this week. Sales for the second-generation Apple TV is predicted to cross the one million unit-mark in the next few days.

Apple has a big expectation for this week. Sales for the second-generation Apple TV is predicted to cross the one million unit-mark in the next few days.

While many were skeptical (myself included) about the renting rather than buying model of the set-top box, Apple boasts that "iTunes users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day."

All of the figures above aren't too shabby for something dubbed as a "hobby." The $99 price tag surely helped and perhaps also the petite size. Despite being hailed as one of the top 10 electronics of 2010 by Time, I still can't see myself getting one at the moment if all I can do is rent new programming.

Do you own the second-gen Apple TV box? If not, are you still considering buying one?