Apple will soon bring AI to its devices, according to reports. Here's where

Your favorite Apple applications might get an AI facelift soon.
Written by Sabrina Ortiz, Editor
Apple technology
Hiroshi Watanabe/Getty Images

Every major tech company has developed or adopted an AI model to keep up with the trends, with Apple being the major exception. However, it looks like Apple is preparing its response and will finally join the AI arms race. 

Over the weekend, Bloomberg analyst Mark Gurman shared his predictions, insights, and findings about Apple's generative AI efforts, including what technology Apple has been working on and where to expect it. 

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Gurman previously reported that Apple built its own large language model (LLM) called Ajax and released "Apple GPT" internally to test the LLM's functionality. 

Those efforts, in addition to other AI projects led by Apple's senior vice presidents John Giannandrea and Craig Federighi, have put the company on track to spend about $1 billion per year, according to the report. 

Giannandrea, who leads Machine Learning and AI strategy, is overseeing the development of the underlying technology for a new AI system, including a new and improved Siri, which could be ready as early as next year, according to the report. 

On the software front, Federighi is leading the development of a new AI-infused iOS, which would improve different application experiences, including iMessage and Siri. 

Lastly, Eddy Cue, senior vice president of services at Apple, is working to infuse AI into Apple applications, including Apple Music, Pages, Keynote, and more, according to the report. 

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The updates will largely resemble the features on existing AI-infused applications such as Spotify's auto-generated playlists, Microsoft Word's AI writing tools, and PowerPoint's auto deck generation. 

If Apple follows its prior track record, it will wait to enter the AI arms race until it has highly competent technology that makes it competitive enough to exceed that of competitors. 

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