It's not about technology specs, the latest processor or even functionality. Technology is increasingly about fashion. Smart watches, Google Glass and smartphones where the biggest distinguishing characteristic is the color palette highlight where the tech industry is going.
Apple intends on leading that fashion charge.
The company said that it has hired Burberry CEO Angela Ahrendts to lead Apple's retail efforts. Ahrendts brings a lot of credibility to Apple. To wit:
Earlier: Burberry CEO Angela Ahrendts joins Apple, abandons eyewear for iPads
Sure, specifications matter, but color matters too. Devices are becoming accessories. Sensors will be built into clothes to track movement and other tasks. Toss in buying fatigue for devices and technology companies need some new tricks to get you to buy. The new trick is likely to be fashion. Exhibit A is the gold-ish iPhone 5c.
Here's the catch: Most device makers don't get fashion. Is Google Glass fashionable? How about that Samsung smart watch that isn't likely to have Rolex quaking anytime soon?
Apple sees where the ball is going with its Ahrendts hire. Now look for other tech companies to start raiding retail to find execs.