Apple has reportedly sold "hundreds of thousands" of the iPad so far and the device's sales could top the iPhone's debut after three months.
The Wall Street Journal reported the iPad's sales figures, citing "people familiar with the matter." The Journal's story detailed how Apple was racing to secure content deals ahead of the iPad's launch April 3.
[Complete ZDNet coverage: Apple iPad]
Apple and media companies are negotiating pricing on TV shows. Deals with publishers---newspapers, magazines and textbooks---have been put on the backburner for now.
Not so surprisingly, media players are apparently weighing the risks and rewards of making Apple the content gatekeeper.
In any case, it appears that the iPad won't be launching with its full content arsenal when it hits the streets.