Updated: Verizon Wireless announces a $99.99 a month unlimited wireless access plan and AT&T matches it just a few hours later in a move that almost resembles something you'd see in the airline industry.
First, Verizon Wireless announced Tuesday that it will immediately offer nationwide anytime wireless minutes in the U.S. for $99.99 a month. It also launched two tiers of BroadbandAccess plans starting on March 2. The plans will run $39.99 a month for 50 MB of data usage or $59.99 a month for 5 GB of data usage.
Verizon's move got a good amount of attention on Techmeme, but just a few hours later AT&T matched Verizon's $99.99 a month plan starting Feb. 22. In a statement AT&T said it is delivering value and simplified pricing, but also noted "this is a highly competitive market."
Update: T-Mobile has already matched. In a statement emailed to me the company said: "To help our customers stick together with those who matter most, and to provide the utmost value to our customers, T-Mobile today is announcing a new rate plan featuring unlimited voice and unlimited messaging for just $99.99. This offer will be available beginning Thursday, February 21."
This behavior, which is great for consumers, raises more than a few questions. Among them: