Austrade launches ICT export seminar

Austrade will give Sydney ICT businesses the opportunity to learn how to exhibit their services globally, in a free one day seminar next Wednesday.The "Showcasing Innovation Roadshow" is designed to teach IT companies how to display their services at technology and trade events overseas, offering free advice on product positioning and cost effectiveness.

Austrade will give Sydney ICT businesses the opportunity to learn how to exhibit their services globally, in a free one day seminar next Wednesday.

The "Showcasing Innovation Roadshow" is designed to teach IT companies how to display their services at technology and trade events overseas, offering free advice on product positioning and cost effectiveness.

Austrade global team leader for the workshop, Peter Harrison, said the roadshow was relevant for both first time exporters and the more seasoned professionals, and may also give businesses an opportunity to learn about Austrade's assistance programs.

According to Harrison, companies new to exporting may be eligible for funding assistance through Austrade's New Exporter Development (NED) program.

"The NED program provides free services to exporters such as advice and information about getting into export, coaching and advice on exporting and on-ground assistance in overseas markets," said Harrision.

Additionally he says the Export Market Development Grant (EMDG) is open to both new and experienced exporters.

"The EMDG scheme provides partial reimbursement of export promotional costs to eligible small and medium sized businesses," said Harrision.

Modules presented at the workshops will include "Preparation and Participation at a Trade Event", "The Trade-Related Aspects of Forming Joint Ventures", "Accessing and Raising Finance", "Selling to the Government", "Pitching Session", and "Contracts, Relationships and Negotiations".

The roadshow will be held at the National ICT Australia seminar room on Wednesday the 26th of May, beginning at 8am and running until 5pm.