The Australian city of Melbourne has pipped Singapore in a two-way race to be the regional sales base for BMC Software.
to Simon Price, BMC Asia-Pacific's Marketing vice-president, the company
underwent an extensive study of Australia, Singapore, India and China before
making a decision.
"Singapore was fairly close but Melbourne came out tops in our 17-point
measurement criteria," Price said.
Apart from economic stability and IT infrastructure, Price credits the
multi-lingual capability of Australia's second-largest city as a big plus. "The
new sales support center will be manned by 14 Australians who speak a variety of
Asian languages including Mandarin, Cantonese, Japanese, Vietnamese, Malay, and
Tamil," he added.
Price declined to reveal investment figures but said the center will help BMC
penetrate new and emerging markets such as Vietnam, Indonesia and the Fiji
Over the next two years, the mangement software maker expects more than 60 per cent--up from
40 per cent--of Asia-Pacific revenues to originate from indirect channels and
the sales support center will play a crucial role by passing leads to its
resellers, he said. BMC has 110 partners in the region, including Planwell Technology and Kinetica in Australia.
Known for its Patrol
range of products, BMC opened its first
Australian office in Melbourne in 1989. It has since expanded its operations
to Canberra, Sydney, Brisbane and Perth. The company has 370 employees in
Asia-Pacific, including 120 in Australia and New Zealand.
ZDNet Australia's Fran Foo reported from Sydney.