Ballmer will let Yahoo brand live

Just as city types are nervous that the US and UK will “talk themselves into recession” - surely there’s also a danger of the tech industry talking Yahoo into acquiescing to Microsoft’s bear hug takeover bid? Well Redmond is obviously not going to complain if that happens and Steve Ballmer has already started openly discussing what will happen to the Yahoo brand. The good news, sort of, for Yahoo is that Ballmer would let the company keeps its name for a while at least, according to an interview the chief exec did with Business Week .