/>
X
Innovation

Barack Obama launches social network

Barack Obama, the Democrat presidential hopeful, has launched his own social network which he's calling MyBarackObama.com. The site invites supporters to create a profile, blog their campaign experiences, plan and attend events, find other supporters, and help raise funds for the campaign.
Written by Steve O'Hear, Contributor on

Barack Obama, the Democrat presidential hopeful, has launched his own social network which he's calling MyBarackObama.com. The site invites supporters to create a profile, blog their campaign experiences, plan and attend events, find other supporters, and help raise funds for the campaign. Obama already has an official presence on Facebook and YouTube, as well as an unofficial page on MySpace (presumably created by a supporter) which currently has 36,674 'friends'. Of course Obama isn't the only potential candidate to utilize social software (see my post 'YouTube on the campaign trail') but is the first to create a fully fledged social networking site of their own.

MyBarackObama.com

It's clear that the two main functions of Obama's social network is to help supporters organize events and connect locally with others - building on Dean's use of Meetup.com - as well as raise the cash needed to fund the campaign.

MyBarackObama fundraising
 

I think Obama (or his campaign team) are smart to build their own social network in addition to maintaining a strong presence across the main social destinations on the web. It's certainly not one or the other. I'll predict that whatever the take-up is, in terms of raw numbers, those that do join MyBarackObama.com will be highly active (both online and off-line) compared with those that simply add themselves to his Facebook group.

Related post: YouTube on the campaign trail

Editorial standards

Related

What is ChatGPT and why does it matter? Here's what you need to know
chat bot

What is ChatGPT and why does it matter? Here's what you need to know

These are my 5 must-have devices for work travel now
ipad-mini-firewalla-purple-macbook-air

These are my 5 must-have devices for work travel now

How much RAM does your Windows 11 PC need?
adobestock-339222220

How much RAM does your Windows 11 PC need?